|Lancaster County Community Foundation About Page|
Craft Your Ask
Prepare a marketing piece that includes the event, all the particular, and your organizations specific link if provided. Make sure you can print it, post it, email it, and get it where it needs to go. Send it more than once. Create a reminder piece based on the first ask. People are busy and they won't remember your date no matter how much you want them to, so tell them to mark their calendars, remind them, and ask them to share it with friends.
Shout it from the Rooftops
Once you've got an email, give it to everyone you know. Send it to your mailing list of course. But never forget to get your supporters behind you. Tell your staff, board of directors, volunteers, and monthly givers to spread the word to everyone they know. Post it on your social media pages. Put it in your email signature and mention it while you're on the phone with clients and vendors.
Show and Tell
For yearly giving or annual events, it may be enough to just ask. However, days of giving sometimes have extra perks.The Extra Ordinary Give had a $25 minimum gift. That is an easy target to hit, but don't forget to show people what they get for that. Does $25 pay for meals, vaccinations, or hospital stays? Say so! Does each $1 invested in your organization leverage $5 in the community? Say so! And if there is a match being awarded as part of the giving day, you better tell them that too. Knowing that the money you donate could be matched is a great incentive to pull together communities.
Say Thank You, Thank You, Thank You
|Lancaster County Community Foundation Thank You Page|
Don't forget to follow up. This is a donation like any other and it requires letting people know that you have received the money and love them for it. It's also the time to give them receipts for their taxes and ask them to join your mailing list. Let them know if you have social media accounts to like and if you have any upcoming events you would love to tell them about.
Bonus: Live Blog The Day
Got the staff or volunteers? Get them to live blogging. Spend some time building up the day the week or two before the event and let everyone know that you will be "live" during the event. Start early and get people pumped. Let them know your progress and how many more donations you need to meet your goal. Thank people for donating and ask them to take one more step and tell a friend. Remember those show and tells you crafted before? Let them know that you've raised half the money for a children's program or you are 80% of your goal to increase safety in the neighborhood. Seeing your progress makes people feel involved and it is more likely that they will give an extra gift to get you there.