SLOWLY GROWING: So. You Want to Start a Business?

If you are looking to start a business and really need something to sink your teeth into, I would definitely recommend buying So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap. This is not your typical overview - this is a very in depth look at all the areas you need to think about when deciding whether to start and all the points that need to be addressed. Amazon reviews give it x stars from x people, so I'm not alone. Now let me tell you why.

It covers all the bases including your attitude

Some books focus on whether you have the salt to be an entrepreneur. Some focus on how to open a business in a specific industry or how to write a business plan. These are all great things. However, this covers all your bases, applies to any industry, and provides a lot of helpful insight into how to think about being in business. Many times, this is a mental game and you have to be prepared to think like a success. Get out of your own way, cater to the right customers, don't get blinded by your own products. These are all hit on throughout the book and shine a bright light on them.

It's easy to read and reference

This book is also laid out in a helpful and easy to read format. The chapters are broken into meaty chunks.

Can you be a successful entrepreneur?
Basic rules of business success
What is a good business opportunity
How do you choose the right customers?
How do you design your product?
What is the right price for your product?
How can you overcome customer inertia?
How to manage your business
How do you find and keep good employees?
How do you manage growth?

I think you can immediately see that they have included that some other books miss. These are complemented by helpful Business Rules that pop up throughout the book and all 55 of them are compiled at the end for easy reading. There is also a conclusion section that lists all the lessons learned by chapter. They are serious about you being able to find what you need quickly.