- Continuing with telling a good story, try writing something that people are compelled to read and share to increase your blog views and market presence. In other words, write epic shit.
- So much of how we judge not only companies, but also what to buy, relates to slightly superficial elements. We're shallow, people, we're shallow. So play to that and look at these 70+ Wordpress Themes for Business.
- More importantly, tailor your story to your clients. To do this effectively, get inside their heads. Analyze these 4 Personality Types to see which best fits your client or group and see if you can give a more compelling argument as to why they need you.
Showing posts with label psychology. Show all posts
Showing posts with label psychology. Show all posts
Wednesday Links 5-22-13
You've probably heard a lot that to sell a business or a product, you have to tell a story. A large part of business is just connecting with people. Maybe they don't need you today, but you need to stay in their minds for whenever they do need you. However, storytelling is starting to become a lost art. So let's unwind a bit with someone who enjoys telling them and have a little hump day laugh.
Amy's Baking Company - A Study of the id
According to Sigmund Freud's psychoanalytic theory of personality, the id is the personality component made up of unconscious psychic energy that works to satisfy basic urges, needs, and desires. The id operates based on the pleasure principle, which demands immediate gratification of needs. When we are unable to immediately satisfy a need, tension results. The id relies on the primary process to temporarily relieve the tension ... creating a mental image either through daydreaming, fantasizing, hallucinating, or some other process. Source
I am a firm believer that we all need our fantasies. They protect us and give us something to focus on when real life is too painful. But there is a natural stopping point to where this becomes destructive. I think that line may be hazy and different for everyone, but you will reach it nonetheless. Or you will plunge over that line into batshit crazy.
I am NEVER in the loop with things, but I happened to catch the edge of something viral on a blog that I frequent. If you haven't heard of the horrific Amy's Baking Company episode of Kitchen Nightmares then click here. For your own safety, I recommend only watching the first 8 minutes or so. I was emotionally stressed out while watching, but couldn't look away. Once I was finally done with the episode, I literally had to take a walk to calm down. Naturally, I ended up digging for more dirt because, you know, Americans do that.
The things I found were awful. Some people are just awful.
Now, this particular delusion had a good starting point. The restaurant was clean and attractive with a good-looking signage. But there was terror hidden in the wings. While I admire Samy's extreme devotion to his wife, some bitches be crazy. And while we have all deluded ourselves at some point - I'm still not sure life in general is not a delusion - some things are beyond the pale.
I wish that I had enough knowledge of psychology to give a good theory on why this happened (case in point, 90% of what I know about the id is from an episode of Buffy the Vampire Slayer), or give management or business tips that weren't obvious. Instead, I want to use this as a yard stick. On those days where the world really seems to be against you, when you feel like the worst version of yourself, when one of your fantasies comes crashing into your reality, just remember this: if you are not these people, you are still okay.
Humans are not all good or all evil. We are not all sane or insane. We are a muddy mess of all these things. But if you can rise above ABC Bakery levels of crazy, then your day is already better than you think.
Winks 5-4-13
Winks are Wednesday link round-ups for relevant reading to get you over your mid-week slump. Check out the links below for some great reading about improving yourself and your business.
Subscribe to:
Posts (Atom)